We're fixing the $160B restaurant waste problem.
Biteit gives every restaurant — from a single-location café to a national chain — the AI-powered menu and inventory intelligence that used to require a whole data team.
3,000+
Restaurants served
Across 6 countries and growing
40%
Avg. waste reduction
In the first 90 days
$18K
Avg. annual savings
Per restaurant location
2025
Founded
Lagos & London
Born from a very expensive problem.
Our CEO Abimbola spent eight years running restaurants across Lagos. Every week he watched thousands of naira worth of inventory walk out the back door in bin bags — not through theft, but through poor forecasting, late menu updates, and pricing that never adapted to demand.
The tools to solve this existed. Supermarkets had been using dynamic pricing and demand AI for a decade. But those systems cost millions to implement and assumed you had a full analytics team. No independent restaurant operator does.
Biteit is the version of those tools that fits in your pocket, speaks your language, and pays for itself in the first month.
Q1 2025
Founded
Abimbola, Joanna, and Charis come together. First prototype built in six weeks after watching ₦400K of stock expire in a single week.
Q2 2025
Pilot launch
5 restaurants across Lagos and Oyo. Average waste drops 38% in 60 days.
Q3 2025
Seed round
$5k raised. Engineering team doubles. Expansion into Accra and Nairobi.
Q4 2025
Scale-up
20+ restaurants onboarded. Menu intelligence suite ships with real-time dynamic pricing.
Mid 2026 →
300+ live
Four countries. Product expands beyond menus into full kitchen intelligence and staff scheduling.
The Biteit principles
Operators first
We started at the pass, not the boardroom. Every feature is tested in real kitchens before it ships.
Speed over perfection
Menus change daily. Our AI adapts in seconds — not hours — because the dinner rush waits for no one.
Radical transparency
We show our work. Every AI recommendation surfaces the data behind it so you stay in control.
Zero wasted potential
Waste isn't just food — it's pricing left on the table, staff time, and energy. We optimise all of it.
Meet the founders
A small team with deep roots in both restaurant operations and production-grade AI systems.
Abimbola Isak
CEO & Co-Founder
Former head of operations at a 12-location West African chain. Built and sold a restaurant-tech startup in 2022 before co-founding Biteit.
Joanna Leela
CTO & Co-Founder
ML engineer from DeepMind's responsible AI team. Holds patents in real-time demand forecasting. Obsessed with systems that feel invisible.
Charis Rafael
VP Restaurant Operations
20 years on the floor — from line cook to GM. Translates operator pain into product roadmap every single week.
Your kitchen deserves smarter tools.
See what Biteit looks like inside your operation — no commitment, no sales call, just a live 20-minute walkthrough.